Terms

Speculative Work

I don't participate in free pitches and campaigns as I (and many other creatives) feel that they take advantage of artist's time and lower the standard for creative compensation across the board. I am not a hobbyist lettering artist, and ___ is not a non-profit. They can afford to compensate artists for any work they perform and its wrong to ask artists to create for free, even if that work goes unused. As I;m sure you know, independent artists are not agencies. We don't pitch for free because winning a pitch, for us, translates to merely fair compensation for work performed — not a multi-million dollar, multi-year commitment house account as it does for larger agencies.